View Data & Optimize
After you create a brand and monitoring prompts, the system starts collecting data automatically (updated daily). Here’s how to turn data into insights and run optimizations.
Overview dashboard
Open Overview in the sidebar for core metrics and trends on one page.
Four areas:
- Brand exposure trend (top left) — Line chart of daily brand mention rate / average rank / exposure score
- Brand exposure ranking (top right) — Bar chart comparing your brand vs competitors’ mention rates by platform
- Core metric cards (middle) — Mention rate, average rank, Exposure Effect Score, active monitoring prompts, with period-over-period change
- Group ranking (bottom) — Top topics by mention rate, average rank, and exposure score, each with current value vs prior 7 days
Top filters: date range, model platform, group, competitor.
Model answer records
Open Insights → Model answer records to inspect raw AI answers for each monitoring prompt.
- Left list: Grouped by prompt title; each row shows platform icon, mention status (mentioned / not), exposure score, and evaluation time; search and advanced filters supported
- Right detail: Full answer text with brand names highlighted; tags for group, platform, time, region, language, etc.
- References: Expand the footer to see cited source articles
Switch platforms via top tabs (DeepSeek, Doubao, Kimi, Yuanbao) to compare answers for the same question.
Citation domains & source analysis
Open Insights → Insight analysis for macro and micro views of AI citation sources.
Macro view
- Exposure effect trend — Time series of Exposure Effect Score by model platform
- Grouped prompt ranking — Rankings by group and prompt
Domain drill-down
Click a domain to open detailed citation data:
- Domain citation overview — Cited articles, total citations, your citation share
- Brand article analysis — Publish share vs article citation share
- Citation trend — Domain total citations vs your citations over time
Domain drill-down shows which external content helps you win AI recommendations and guides content strategy.
Optimize & publish
In Optimization Center → Content Management, generate optimization articles from insights.
Two steps:
- Pick the prompt to optimize — Choose the monitoring prompt the article should target
- Writing requirements — Choose structure and style:
- Highly cited articles (recommended) — Generate a new article matching the structure/style of selected highly cited references
- Industry solution deep-dive — In-depth industry solution content
- Product comparison framework — Product comparison / evaluation content
The system recommends highly cited references (sorted by citation heat); you can also pick manually. Click Generate.
Optimization loop
After publishing, return to overview and check:
- Whether brand mention rate improved
- Whether rank improved
- Whether your published article appears in citation sources
Keep iterating: insight → content → validation.
Go to Workspace → to review your brand data.